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Epsom Property Market Outlook 2024: Surging Seller Confidence and Rising Prices Signal a Robust Market

Thu 18 Jan 2024

As we step into the new year, the Epsom property market is showing promising signs of vitality and resilience. Recent data reveals that the average new seller asking price has experienced its most significant January surge since 2020, surpassing the 20-year average by more than double. In this blog post, we'll delve into the key factors driving this surge, including falling mortgage rates, an improving economic outlook, and the growing confidence of both buyers and sellers.

  1. Noteworthy Price Surge:

The Epsom housing market is witnessing an impressive start to the year, with the average new seller asking price rising by 1.3%. This marks a substantial increase, outpacing the 20-year average of +0.6% and signaling a departure from the trends seen in recent years. The surge is indicative of a market that is gaining momentum and a seller base that is optimistic about the potential for favorable returns.

  1. Buyer Demand on the Rise:

A key driver behind the surge in seller confidence is the improving demand from buyers. With mortgage rates on a downward trajectory and a brighter economic outlook, 42% of real estate agents are reporting that buyer demand is higher than it was a year ago. This uptick in demand not only contributes to the rising asking prices but also creates a more dynamic and competitive environment for sellers looking to make a move.

  1. Increased Property Listings:

In a clear reflection of growing seller confidence, the number of properties coming onto the market in the first week of the year has surged by 15% compared to the same period last year. This notable increase in property listings suggests that sellers are eager to capitalize on the positive market conditions and are confident in the prospects of their real estate transactions in the coming months.

  1. Essential Role of Accurate Pricing:

Amidst the excitement and positive indicators, it's crucial for both buyers and sellers to approach the market with a sense of realism. Accurate and realistic pricing tailored to the local market conditions remains essential for those looking to navigate the real estate landscape successfully in 2024. Sellers should leverage the current market dynamics, but an informed pricing strategy will be key to attracting potential buyers and ensuring a smooth transaction process.

As we navigate the evolving real estate landscape in 2024, the surge in seller confidence, rising asking prices, and increased buyer demand create an environment of optimism and opportunity. However, it's essential for all stakeholders to approach the market with a balanced perspective, understanding the dynamics at play and ensuring accurate pricing strategies. Whether you're a buyer or a seller, staying informed and working with knowledgeable real estate professionals will be key to navigating and thriving in this robust and dynamic market.